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6 Reasons to Design Infographics and Rescue Your Content

Images have always played an important role in the presentation of ideas. Signs or maps are perfect examples of quickly and clearly explaining complex information visually. Now as traditional written...

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Angus Prime Filets: Content Marketing Insights from The Content Marketeer

I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April.  We discussed how I approach content marketing at PayPal, including new content channels, scalability...

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Why Clutter Is Killing Your Content

I posted three ways to write better content using less words and more meaning back in March. What I didn’t elaborate on is why this approach works. The reason is your readers like simplicity. One...

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How to Use Data to Uncover What Content Your Audience Wants

“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product...

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Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar

Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of...

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Warning: Your readers don’t trust you (Backstory Series – Part 1)

Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely gets to see or...

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7 Questions That Help You Develop an Exceptional Backstory (Backstory Series...

Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the...

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6 Types of Backstories Your Readers Will Love

Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so...

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3 Free Social Media Guides Proven to Drive More Traffic

Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their...

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9 Reasons Why You Need to Use an Editorial Calendar

Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do you feel you’re firing...

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Free Editorial Calendar Template

An editorial calendar is the best way to plan your content strategy and be prepared to execute great campaigns. Planning ahead with a calendar can take your audience engagement and results to the next...

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Clik here to view.

Why Clutter Is Killing Your Content

Feel free to share...I posted three ways to write better content using less words and more meaning back in March. What I didn’t elaborate on is why this approach works. The reason is your readers like...

View Article

Image may be NSFW.
Clik here to view.

How to Use Data to Uncover What Content Your Audience Wants

Feel free to share...“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing...

View Article


Image may be NSFW.
Clik here to view.

Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar

Feel free to share...Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a...

View Article

Image may be NSFW.
Clik here to view.

Warning: Your readers don’t trust you (Backstory Series – Part 1)

Feel free to share...Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely...

View Article


Image may be NSFW.
Clik here to view.

7 Questions That Help You Develop an Exceptional Backstory (Backstory Series...

Feel free to share...Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are...

View Article

Image may be NSFW.
Clik here to view.

6 Types of Backstories Your Readers Will Love

Feel free to share...Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a...

View Article


Image may be NSFW.
Clik here to view.

3 Free Social Media Guides Proven to Drive More Traffic

Feel free to share...Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media...

View Article

Image may be NSFW.
Clik here to view.

9 Reasons Why You Need to Use an Editorial Calendar

Feel free to share...Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do...

View Article

Image may be NSFW.
Clik here to view.

Free Editorial Calendar Template

Feel free to share... An editorial calendar is the best way to plan your content strategy and be prepared to execute great campaigns. Planning ahead with a calendar can take your audience engagement...

View Article
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